The Project Yellow Light Radio Scholarship invites young creatives to design impactful radio spot to raise awareness about safe driving and prevent distracted driving, particularly phone use while driving.
Table of Contents
Contest Mission
- Target Audience: Young drivers who are new to the road
- Core Message: Stop distracted driving (focus on phone use while driving)
- Creative Approach: Instead of using scare tactics, focus on why drivers believe they can safely use their phones while driving and how to shift that mindset.
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Eligibility Requirements
- Open to high school juniors or seniors (ages 14-20)
- Open to full-time undergraduate college students (ages 15-25)
- Parental/legal guardian consent required for applicants under 18
Contest Categories
Participants in the radio category are expected to do the following:
Radio
We want to see your personal expression come through in your recording. Think of ways to capture the attention of your peers and clearly express your message in a radio ad.
Be sure it’s in good taste. In addition to winning a scholarship, the winning entries may be turned into an Ad Council PSA and aired across the country courtesy of iHeartRadio.
WINNER: $2,000
DEADLINE: 1st April, 2025.
Entry Requirements
- No logos or branding in submissions
- Entries must adhere to the Official Rules and FAQs
- Applicants may enter multiple categories if each entry meets all guidelines
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Creative Tips for a Strong Entry
Brainstorming
- Start by listing multiple ideas and refining the strongest ones
- Ensure originality by researching existing PSAs
Storytelling & Creativity
- Tell a compelling story that resonates with young drivers
- Avoid scare tactics; instead, focus on why people engage in distracted driving
- Use humor, personal experiences, pop culture, or engaging elements to make your message relatable
- Ensure content is appropriate, non-partisan, and unaffiliated with specific religions
Capturing Attention
- Your PSA should immediately grab attention!
- Add entertainment value to encourage sharing and engagement
Why Enter?
- This is your chance to make a real difference in preventing distracted driving
- Your unique perspective can impact your peers more effectively than adults
- This contest offers an opportunity to influence positive social change
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Application & Submission
- Visit the Project Yellow Light website for submission guidelines and deadlines
- Review the FAQ and Official Rules before applying
- Submit a high-quality, engaging PSA that follows all entry requirements
Your voice matters! Use this opportunity to create a PSA that influences young drivers to prioritize safety. Together, we can prevent accidents and save lives.
